• November 30, 2021

‘Loki’ and the Return of Appointment Television

The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter.

Earlier this week, an old joke surfaced on Twitter. In the countdown to the release of Disney+’s latest Marvel show, fans began tweeting that they were staying “up all night to get Loki.” This riff on the Daft Punk (Daft Pun-k?) track “Get Lucky” has been around since at least 2013, when Loki star Tom Hiddleston sang it with a reporter at a press junket for Thor: The Dark World. But these days, it seems even more apt. Considering Disney+ seems to be sticking with this plan in which they release new episodes of stuff weekly at 12:01 am PT/3:01 am ET (seriously, why?), the only way to see them as soon as possible will be to brew coffee and wait it out.

There’s a term for this, of course: appointment television. But in the golden age of TV, most of which lives on streaming, people don’t often queue up to watch something the second it’s available. The last show that people (well, nerds, at least) really insisted on watching ASAP was Game of Thrones. (Watch now, lest ye be spoiled!) Since then, there have been shows that fans have binge-watched as soon as they were available, but the idea of showing up, week after week, to watch a new installment at the time it airs feels antiquated. And yet, in very specific cases, it’s back—even if it feels as retro as the Time Variance Authority’s tech.

I cannot stress the “specific cases” part of that last sentence enough. Streaming services have adopted weekly rollout schedules for a few shows now—HBO Max’shave a peek here
Check This Out
this contact form
navigate here
his comment is here
weblink
check over here
this content
have a peek at these guys
check my blog
news
More about the author
click site
navigate to this website
my review here
get redirected here
useful reference
this page
Get More Info
see here
this website
great post to read
my company
imp source
click to read more
find more info
see it here
Homepage
a fantastic read
find this
Bonuses
read this article
click here now
browse this site
check here
original site
my response
pop over to these guys
my site
dig this
i thought about this
check this link right here now
his explanation
why not try these out
more info here
official site
look at this site
check it out
visit
click for more info
check these guys out
view publisher site
Get More Information
you can try this out
see this
learn this here now
directory
why not find out more
navigate to these guys
see this here
check my site
anchor
other
additional hints
look at this web-site
their explanation
internet
find more
Read More Here
here
Visit Website
hop over to this website
click
her latest blog
This Site
read review
try here
Clicking Here
page
read this post here
Hacks, for example, drops two new episodes every Thursday, the last batch of which went up yesterday—but it’s the shows from established properties that seem to most easily garner a place on fans’ calendars. Hence, when The Mandalorian dropped in 2019, or when WandaVision emerged in January, the audiences were built-in, because fans have been following the Star Wars and Marvel sagas for years. Viewers are going to show up for those shows in a way that they won’t for a second season of Feel Good on Netflix (although people should be watching Feel Good; it’s an excellent show).

Granted, some of this is speculation. Disney+ has been fairly tight-lipped about its viewership numbers, so it’s hard to tell how many people are tuning in, but the volume of conversation on social media indicates they are. It’s not Game of Thrones levels of engagement, but it’s there. Also, to clear one thing up, yes, there are still throngs of people who tune in on time for, like, Grey’s Anatomy and the NBA Playoffs. Often, a presidential address or candidate debate can be appointment TV, too. That’s not what I’m talking about here. This, instead, is about streaming programs, which viewers have typically seen as part of a buffet of TV options to be visited any time, becoming must-see (right now) TV.

Leave a Reply

Your email address will not be published. Required fields are marked *